Noida’s Most Comprehensive Digital Marketing Course
WITH 100% PLACEMENT ASSISSTANCE
IFTDM'S Digital Marketing Course in Noida
Become the Most In Demand Marketer of the Industry in Just 6 Months!
14+ Certifications
6 months duration
Globally Recognized
Offline Classes
Start With Free Demo Class
Our mentors have shaped brands like
Still confused about digital marketing?
No it’s not about running ads, it can be a game changer for you if you are a
Entrepreneurs
- Build a stronger brand and drive growth.
- Understand customer behavior and increase sales.
- Use social media to engage and convert.
Marketing Professionals
- Keep up with the latest digital marketing trends.
- Master SEO and data-driven strategies.
- Improve ROI with multi-channel campaigns.
Freelancers
- Grow your personal brand.
- Create impactful digital campaigns.
- Build a network and discover new opportunities.
Students
- Gain practical digital marketing skills.
- Learn the digital consumer journey.
- Explore career paths in marketing.
Job Seekers
- Stand out with in-demand digital skills.
- Build a portfolio that showcases your work.
- Open doors to high-demand marketing roles.
Content Creators
- Grow your audience with smart digital strategies.
- Optimize content for search and social media.
- Monetize your content and grow your brand.
Why are we the best course out there?
At IFTDM, we shape the next generation of digital markets born to lead the industry!
Top Industry Mentors
Master 50+ Tools
Certification on Completion
On the Job Training
Generative Ai
Capstone Project
Turn your dreams into reality by working at the best companies in the industry
What will you learn?
Top notch and up-to-date curriculum taught by renowned professors and industry experts using videos, case studies, hands-on projects and live sessions
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Modules including Gen Ai
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on the job training
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Leading Industry tools
Dive deeper into the course
- Overview of digital marketing
- Why Every Business Needs Digital Marketing
- History And Evolution Of Digital Marketing
- Importance Of Digital Marketing In Today’s Day & Age
- Understand different digital marketing channels
- What is Digital Marketing?
- Understanding Channels in Digital Marketing
- Identifying Target Audience Segments
- Scope & Latest Trends in Digital Marketing
- Setting Marketing Objectives
- Creating a Buyer Persona
- Careers and Jobs in Digital Marketing
- Marketing Funnel & Customer Journey
- Business Models & Competitor Research
- How to Think Like a Pro Level Marketer
- Developing a Value Proposition
- Important Terms & Metrics in Digital Marketing
- Understanding Media: Paid, Shared, Owned, and Earned
- Overview of Digital Marketing Channels
- Inorganic vs. Organic Marketing
- Choosing the Right Channel Mix for Your Business
- Design Principles
- Balance
- Contrast
- Hierarchy
- Alignment
- Repetition
- Color Palette
- Brand Consistency
- Contrast and Readability
- Psychological Impact
- Accessibility
- Size and Layout
- Responsive Design
- Whitespace
- Font Size and Readability
- Visual Hierarchy
- User Interface (UI) and User Experience (UX) Design
- Website Design
- Graphic Design
- Social Media Graphics
- Email Design
- Ad Design
- Branding Design
- Introduction to right types of content to achieve your marketing objectives
- Description on distribution plan through content calendar mapping channels and content
- Channel mix and content strategy
- Get in-depth understanding of the 3 C’s of content creation
- Learn the art of storytelling and understand the change in messaging style
- Analyze Content Marketing metrics and reports
- What is Digital Marketing?
- Understanding Channels in Digital Marketing
- Identifying Target Audience Segments
- Scope & Latest Trends in Digital Marketing
- Setting Marketing Objectives
- Creating a Buyer Persona
- Careers and Jobs in Digital Marketing
- Marketing Funnel & Customer Journey
- Business Models & Competitor Research
- How to Think Like a Pro Level Marketer
- Developing a Value Proposition
- Important Terms & Metrics in Digital Marketing
- Understanding Media: Paid, Shared, Owned, and Earned
- Overview of Digital Marketing Channels
- Inorganic vs. Organic Marketing
- Choosing the Right Channel Mix for Your Business
- What is SEM?
- Creation of Search Network Campaign
- How Does the SEM Auction Work?
- About different campaigns of an SEM campaign and
how the ad auction works - Creation of Google display network
Social Media Marketing
- Introduction to Social Media
- Why Content is the foundation of SMM
- Psychology of Social Sharing
- Building Content That is Inherently Shareable
Social Media Optimization
- Profile Optimization
- Link Building
- Audience Engagement
- Sharing Integration
- Analytics and Measurement
- Types of Social Media Ads
- Ad Creatives and Formats
- Budgeting
- Integration with Organic Content
- Community Engagement
Online Reputation Management
- Monitoring Online Mentions
- Sentiment Analysis
- Review Management
- Crisis Management
- What is Influencer Marketing?
- Influencer Marketing Statistics
- An Influencer Marketing Campaign: Case Study
- Influencer marketing agencies
- Challenges within influencer marketing
- Influencer categories
- User-generated content creation
- Role of email marketing, types of emails, email marketing objective
- Build an automated email campaign (Drip Campaign)
- Deliverability
- Effective e-mail content
- Customer acquisition strategies
- Nurturing & Automation
- Analysis and Measurement
- Essential Insights for Successful WhatsApp Marketing
- WhatsApp Marketing: Pros and Cons You Should Consider
- What is a conversion rate?
- How to Calculate Conversion Rate?
- Where to Implement a CRO Strategy
- CRO Formulas
- CRO Strategies
- Google Analytics Guide: Setup, Key Terms, Metrics, and Understanding Real-time Reports
- Audience and Acquisition Report
- Build custom dashboards for executive reporting and make decisions based on insights
- Event creation & Goal setting
- Understand traditional marketing analytics vs. Digital Marketing Analytics
- Extract data and analyze reports from Google Analytics
- Content performance analysis
- Visitors analysis
- Social media analytics
- Actionable insights and digital analytics
- What is Marketing Automation and Why is it Important?
- SMS Automation
- How Can I Use Marketing Automation to Increase Sales?
- Marketing Automation Tools and Platforms
- Marketing Automation Workflows
- Marketing Automation for B2B & B2C
- Automated Email Marketing Campaigns
- WhatsApp and IVR Automation
- Resume Building
- Resume Overview
- LinkedIn Profile Optimization
- Interview Preparation
- Internship Offer
Exclusive community of high-achievers
FREQUENTLY ASKED
QUESTIONS
At IFTDM, we seek individuals who are at ease with our principle and appreciate the value of dedication, and responsibility of doing the right thing always. If you have the zeal to strive for excellence without losing sight of the means being employed, IFTDM is the right place for you.