Noida’s Most Comprehensive Digital Marketing Course
WITH 100% PLACEMENT ASSISSTANCE
IFTDM'S Digital Marketing Course in Noida
Become the Most In Demand Marketer of the Industry in Just 6 Months!
14+ Certifications
6 months duration
Globally Recognized
Offline Classes
Start With Free Demo Class
Enroll for the Best Digital Marketing Course in Noida and Unlock Exclusive Perks Without Spending a Fortune!
Live Projects
50+ tools
Industry Based Study
160 Hrs Assignments
100% on job training
Advance Certifications
Why Iftdm is India #1 Training Institute
4+ Years
20+ Trainers
1740+
Placed
40+ Hiring
Partners
4+ Training
Centers
50+ Batches
LEARN FROM THE BEST IN THE INDUSTRY
Vivek Sagar
Founder & CEO HopeQure
Fintech
Ankoor Dasguupta
Marketing Practitioner, CMO Council Member
Marketing Communication
Alokedeep Singh
Ex-Country Head Digital, HSBC | Founder TataCliQ
Rituraj Bidwai
Generative AI Consultant,
Rituraj Bidwai Enterprises
Generative AI and Marketing Technology
Udit Pandey
AVP- Sales-Infomo Global Limited
Digital Media Sales, AI/ML Integration
Sandeep Jaiswal
Group Head Media - Essence Mediacom
Content Marketing & Strategy
Niraj Seth
EVP - Naukri.com
Analytics & Data Interpretation
Varun Tangri
Founder CEO - QueueBuster
Sales & Marketing
Saurabh Gupta
Founder -IFTDM, Garage Collective
Vivek Gour
Sr. VP- Business Development,LoveLocal
Digital sales
Saurabh Gaur
Revenue Head- ILN, Mensa Brands
Digital Sales
Rahul Gupta
Marketing Lead - Jio Things Limited
Content marketing & Strategy
Gautam Duggal
Founder & CEO Leasing Monk
Digital Strategy
Anjali Chauhan
Co-founder/Director- IFTDM, Garage Collective
Abhishek Misra
Program Director , IFTDM
Rakesh Joshi
Freelance Amazon Growth Expert
E-Commerce
Ankit Shard
AVP(E-Commerce) - IDAM House of Brands
Content marketing & Strategy
Anjanjyot
Head Brand Solutions, Garage Collective
Turn your dreams into reality by working at the best companies in the industry
What will you learn?
Top notch and up-to-date curriculum taught by renowned professors and industry experts using videos, case studies, hands-on projects and live sessions
Modules including Gen Ai
on the job training
Dive deeper into the course
- Overview of digital marketing
- Why Every Business Needs Digital Marketing
- History And Evolution Of Digital Marketing
- Importance Of Digital Marketing In Today’s Day & Age
- Understand different digital marketing channels
- What is Digital Marketing?
- Understanding Channels in Digital Marketing
- Identifying Target Audience Segments
- Scope & Latest Trends in Digital Marketing
- Setting Marketing Objectives
- Creating a Buyer Persona
- Careers and Jobs in Digital Marketing
- Marketing Funnel & Customer Journey
- Business Models & Competitor Research
- How to Think Like a Pro Level Marketer
- Developing a Value Proposition
- Important Terms & Metrics in Digital Marketing
- Understanding Media: Paid, Shared, Owned, and Earned
- Overview of Digital Marketing Channels
- Inorganic vs. Organic Marketing
- Choosing the Right Channel Mix for Your Business
- Design Principles
- Balance
- Contrast
- Hierarchy
- Alignment
- Repetition
- Color Palette
- Brand Consistency
- Contrast and Readability
- Psychological Impact
- Accessibility
- Size and Layout
- Responsive Design
- Whitespace
- Font Size and Readability
- Visual Hierarchy
- User Interface (UI) and User Experience (UX) Design
- Website Design
- Graphic Design
- Social Media Graphics
- Email Design
- Ad Design
- Branding Design
- Introduction to right types of content to achieve your marketing objectives
- Description on distribution plan through content calendar mapping channels and content
- Channel mix and content strategy
- Get in-depth understanding of the 3 C’s of content creation
- Learn the art of storytelling and understand the change in messaging style
- Analyze Content Marketing metrics and reports
- What is Digital Marketing?
- Understanding Channels in Digital Marketing
- Identifying Target Audience Segments
- Scope & Latest Trends in Digital Marketing
- Setting Marketing Objectives
- Creating a Buyer Persona
- Careers and Jobs in Digital Marketing
- Marketing Funnel & Customer Journey
- Business Models & Competitor Research
- How to Think Like a Pro Level Marketer
- Developing a Value Proposition
- Important Terms & Metrics in Digital Marketing
- Understanding Media: Paid, Shared, Owned, and Earned
- Overview of Digital Marketing Channels
- Inorganic vs. Organic Marketing
- Choosing the Right Channel Mix for Your Business
- What is SEM?
- Creation of Search Network Campaign
- How Does the SEM Auction Work?
- About different campaigns of an SEM campaign and how the ad auction works
- Creation of Google display network
- Introduction to Social Media
- Why Content is the foundation of SMM
- Psychology of Social Sharing
- Building Content That is Inherently Shareable
- Profile Optimization
- Link Building
- Audience Engagement
- Sharing Integration
- Analytics and Measurement
- Types of Social Media Ads
- Ad Creatives and Formats
- Budgeting
- Integration with Organic Content
- Community Engagement
- Monitoring Online Mentions
- Sentiment Analysis
- Review Management
- Crisis Management
- What is Influencer Marketing?
- Influencer Marketing Statistics
- An Influencer Marketing Campaign: Case Study
- Influencer marketing agencies
- Challenges within influencer marketing
- Influencer categories
- User-generated content creation
- Role of email marketing, types of emails, email marketing objective
- Build an automated email campaign (Drip Campaign)
- Deliverability
- Effective e-mail content
- Customer acquisition strategies
- Nurturing & Automation
- Analysis and Measurement
- Essential Insights for Successful WhatsApp Marketing
- WhatsApp Marketing: Pros and Cons You Should Consider
- What is a conversion rate?
- How to Calculate Conversion Rate?
- Where to Implement a CRO Strategy
- CRO Formulas
- CRO Strategies
- Google Analytics Guide: Setup, Key Terms, Metrics, and Understanding Real-time Reports
- Audience and Acquisition Report
- Build custom dashboards for executive reporting and make decisions based on insights
- Event creation & Goal setting
- Understand traditional marketing analytics vs. Digital Marketing Analytics
- Extract data and analyze reports from Google Analytics
- Content performance analysis
- Visitors analysis
- Social media analytics
- Actionable insights and digital analytics
- What is Marketing Automation and Why is it Important?
- SMS Automation
- How Can I Use Marketing Automation to Increase Sales?
- Marketing Automation Tools and Platforms
- Marketing Automation Workflows
- Marketing Automation for B2B & B2C
- Automated Email Marketing Campaigns
- WhatsApp and IVR Automation
- Resume Building
- Resume Overview
- LinkedIn Profile Optimization
- Interview Preparation
- Internship Offer
Exclusive community of high-achievers
FREQUENTLY ASKED
QUESTIONS
At IFTDM, we seek individuals who are at ease with our principle and appreciate the value of dedication, and responsibility of doing the right thing always. If you have the zeal to strive for excellence without losing sight of the means being employed, IFTDM is the right place for you.