In today’s competitive world, getting the right certifications go a long way when it comes to employment, especially in the field of digital marketing. The right certification, apart from proving your expertise, makes you aware of the current trends and tools available in the market. So just to help you level up your career by choosing the right certification you should possess, here is a list of 10 Digital Marketing Certifications to Boost Your Career.
Best Digital Marketing Certificates
1. Digital Marketing Certificate – Google Certifications
Google provides several certifications necessary for strategic marketing executives and specialists in the digital environment. Some of the commonly used are the Google Adwords and the Google Webmaster tools. These certifications help in getting a detailed knowledge of how to develop, run and enhance Internet marketing campaigns besides understanding how to traffic data of the website.
It’s important because Google Ads and Google Analytics are popular tools in the sphere of enterprise promoting and selling. It is always a mark of pride and ability in the specific industry when you are certified in those areas.
2. Digital Marketing Certificate – HubSpot Certifications
Hubspot Academy provides many courses with certification tests and they are free; they include Inbound marketing, Content marketing, and social media. These certifications are very much sought after because they are accredited to only inbound marketing strategies that would attract, retain, and satisfy customers.
HubSpot certifications are recognized within the market and you will receive actual knowledge that will be applicable in various marketing situations and these all make it too important for you to get it.
3. Digital Marketing Certificate – Hootsuite Certification
Hootsuite is one of the best social media management tools, and its Social Media Marketing Certification is worldwide-recognized. This certification involves passing various comprehensive courses that guide one on how to handle social media campaigns for various brands across various social media platforms including the creation of various content to analyze the campaign results.
Why It’s Important: Social media is an integral part of digital marketing and therefore being certified in a tool like Hootsuite shows that one can manage social media accounts properly.
4. Ahrefs Certification
Ahrefs is one of the strong SEO tools, and their certification stream is SEO, content marketing, and link building. It makes you learn the techniques and areas used in Ahrefs to enhance website rankings and organic traffic.
As SEO is an important skill for digital marketers, and being proficient in Ahrefs can set you apart from other candidates, it becomes an important certificate for digital marketers.
5. LinkedIn Marketing Solutions Certification
LinkedIn offers a certification program that covers the essentials of LinkedIn advertising. This includes how to create and manage LinkedIn ad campaigns, target specific audiences, and measure the effectiveness of your ads.
LinkedIn is a powerful platform for B2B marketing, and this certification shows that you know how to leverage LinkedIn for lead generation and brand building.
6. Meta (Facebook) Blueprint Certification
Formerly known as Facebook, Meta offers the Blueprint Certification, which covers everything from Facebook & Instagram advertising to audience targeting and analytics. This certification is essential for anyone looking to specialize in social media advertising.
So, with billions of users on Facebook & Instagram, being certified in Meta’s advertising platform is a huge advantage in the digital marketing field.
7. Microsoft Advertising Certification
Formerly known as Bing Ads, Microsoft Advertising offers a certification that focuses on paid search advertising on the Bing platform. This certification is valuable because it covers unique aspects of Bing Ads that differ from Google Ads. While Google Ads is more popular, Bing Ads still holds a significant share of the market, especially in certain demographics. Being certified in Microsoft Advertising shows versatility in your paid search skills.
8. SEMrush Academy Certification
SEMrush is another powerful tool used for SEO, content marketing, and competitive research. Their certification program covers various aspects of digital marketing, including SEO fundamentals, social media, and content marketing.
SEMrush is widely used by digital marketers, and being certified demonstrates your ability to use this tool to improve marketing performance.
9. Digital Marketing Certificate – Google Digital Garage
Google Digital Garage offers a free certification in the Fundamentals of Digital Marketing. This course covers basic digital marketing concepts, including SEO, SEM, content marketing, and social media. This is a great starting point for beginners, providing a broad understanding of digital marketing principles.
10. WordPress Academy Certification
WordPress is the most popular content management system in the world. WordPress Academy offers a free certification that teaches you how to create and manage websites using WordPress, which is a valuable skill for any digital marketer. Knowing how to use WordPress is essential for managing websites, blogs, and online stores, making this certification highly practical.
Boost Your Career with IFTDM’s Advanced Digital Marketing Course
At IFTDM, we understand the importance of having the right certifications to advance your career. That’s why our Advanced Digital Marketing Course offers 15+ certifications, including all the ones mentioned above. Our course is designed to provide you with comprehensive training in all areas of digital marketing, from SEO and content marketing to social media and paid search advertising.
By enrolling in our course, you’ll not only gain the skills needed to excel in digital marketing but also earn certifications that are recognized and respected by employers worldwide. Whether you’re just starting or looking to advance your career, our course will equip you with the knowledge and credentials to succeed.
Conclusion
In the fast-paced world of digital marketing, staying updated with the latest tools and techniques is crucial. These certifications provide you with the knowledge and skills needed to thrive in this competitive field. With IFTDM’s Advanced Digital Marketing Course, you can earn these certifications and more, giving you a significant advantage in your career. Don’t miss out on the opportunity to boost your career—enroll today and take the first step towards becoming a digital marketing expert.
