In today’s tech-driven world, Digital Marketing is undeniably shaping the future. With businesses increasingly depending on digital platforms to engage their target audiences, the demand for skilled digital marketing professionals is soaring up. For those considering a career in this dynamic field, enrolling in a Digital Marketing online Course after 12th grade can be a game-changer. This guide explores the compelling reasons why digital marketing is a key career path, the current industry trends and what to look for in a course. By understanding the evolving landscape and the skills required, you can make an informed decision and pave the way for a successful career in digital marketing.

Any student from Arts, Commerce, or Science can enroll in a Digital Marketing course after completing their 12th class. Digital Marketing is a versatile field that does not require a specific educational background.

Here is a table outlining various courses in Digital Marketing after 12th :

Why Choose a Digital Marketing Course After 12th Grade?

1. Growing Demand for Digital Marketing Professionals

Globally, the demand for digital marketing professionals is growing day by day. According to Statista, the global Digital Advertising Market is valued at approximately $616 billion in 2024 and is expected to grow compounding at a staggering rate of CAGR of 12.8% by 2027. This rapid growth of the industry reflects the scope that this industry holds for the future of jobs as well as the business world.

One of the best professional courses after 12th commerce for girls, digital marketing offers varied career paths. From social media manager to content creator, this field provides numerous roles that can align with your interests and career goals.

In India, the scenario is equally mind-blowing. A report by NASSCOM highlights that the Digital Marketing Industry in India is projected to grow at a CAGR of 32% between 2023 & 2028. The market is expected to grow by $8 billion by 2028 which was valued at $2.8 billion in 2023. This growth is mainly driven by the expanding internet user base and increasing digital ad spending by businesses across various sectors.

2. Diverse Career Opportunities The Industry Holds

Digital marketing offers a broad range of career opportunities. According to a report by LinkedIn’s Workforce in 2023, digital marketing roles such as SEO Specialists, Social Media Managers, Content Creators, and PPC analysts are among the top 10 most desired jobs globally. In India, with companies actively seeking professionals with specialized skills, roles like Digital Marketing Managers and Social Media Strategists are increasing in demand.

3. Practical Skills and Industry-Relevant Experience

A Digital Marketing Course not only provides theoretical but also practical, hands-on experience. Students pursuing the course need to work with tools like Google Analytics, SEMrush, HubSpot, and much more, gaining skills that are directly applicable in the workplace. According to a recent survey by HubSpot, 64% of marketers report that practical, hands-on experience is crucial for success in digital marketing. 

4. Higher Earning Potential

Digital marketing roles offer competitive salaries. According to Indeed, in the U.S., digital marketing managers earn an average of $80,000 annually. While, in India, the average salary for a digital marketing professional is around ₹6 lakhs per annum and goes up to ₹12 lakhs per annum, with the potential for higher earnings based on experience & specialization.

5. Continuous Learning and Adaptability

Digital marketing is a dynamic field. A comprehensive course provides a solid foundation and equips you with skills to adapt to new trends and technologies. According to a HubSpot survey, 70% of marketers believe continuous learning is essential for staying relevant in the field.

How to Choose the Best Digital Marketing Course for Career?

Here are some of the aspects that you must look into while choosing the best for you:

1. Accreditation & Recognition

Ensure the course is accredited by reputable industry bodies or affiliated with a recognized university. Accreditation from such organizations is a key indicator of high educational standards and adds credibility to the program. Courses with these affiliations are often highly regarded in the industry and can significantly enhance the value of your education.

2. Comprehensive Curriculum

A digital marketing course must cover a wide range of topics. Look for programs that include:

• SEO and SEM: Understanding search engine algorithms and paid advertising.
• Social Media Marketing: Strategies for platforms like Facebook, Instagram, and LinkedIn.
• Content Marketing: Techniques for creating and distributing valuable content.
• Email Marketing: Strategies for building and managing email campaigns.
• Data Analytics: Tools and techniques for measuring and analyzing marketing performance.

According to Forbes, a comprehensive curriculum that includes these topics is crucial for preparing students for the diverse challenges in digital marketing.

3. Experienced Instructors

The quality of instruction is vital. Choose programs led by experienced professionals with a proven track record. For example, instructors with experience at top agencies or working in the industry bring valuable insights and practical knowledge.

4. Industry Connections & Placement Support

Programs with strong industry connections can enhance job placement opportunities. For example, courses affiliated with leading companies or marketing agencies can provide internships and job placements. In India, institutions like IFTDM offer excellent placement support and industry connections.

5. Flexibility and Learning Mode

Consider the learning mode that fits your needs:

• Online Programs: Flexible and often self-paced, ideal for balancing with other commitments.
• Offline Programs: Offer direct interaction and hands-on workshops.
• Hybrid Programs: Combine online learning with in-person sessions for a balanced approach.

6. Digital Marketing Course Fees

When selecting a Digital Marketing Course, the cost is a crucial factor. Course fees can vary significantly depending on the institution, course content, and level of certification. In India, fees typically start at around ₹30,000 for basic certification programs and can go up to ₹3 lakhs or more for advanced courses or programs offered by prestigious institutes. It’s essential to evaluate the return on investment (ROI) when considering these fees, ensuring that the course provides value in terms of career growth & skill development.

 While there are a lot of courses available in the market all claiming themselves as the best, you must choose one that suits your needs and offers a set of benefits that you need to excel in the field of digital marketing.

Why Choose IFTDM for Your Digital Marketing Course?

If you’re looking for a comprehensive and cutting-edge digital marketing course, the Indian Institute of Film and Digital Marketing (IFTDM) stands out as a top choice, we at IFTDM offer programs that are affiliated with the prestigious Jamia Hamdard University, adding academic credibility and recognition to your qualifications.

What Makes IFTDM Unique?

1. 14+ Industry-Recognized Certifications

IFTDM offers an extensive certification program, giving you a competitive edge with qualifications that are highly regarded in the industry.

2. Comprehensive Curriculum

Our Advanced Digital Marketing Course covers every critical aspect of digital marketing, from SEO and content marketing to social media strategies and email marketing. In addition, it incorporates the latest trends in AI & Automation, ensuring that you’re prepared for the future of marketing in a technology-driven world.

3. Experienced Mentors

At IFTDM, you’ll learn from seasoned professionals with years of experience working with diverse clients across multiple industries. These mentors bring real-world insights, giving you practical knowledge of how digital marketing functions in today’s fast-paced business environment.

4. Practical Internship Opportunities

Our program includes a two-month internship, allowing you to apply the skills you’ve learned in a real-world setting. This hands-on experience is invaluable for building your portfolio and gaining industry connections.

5. Strong Placement Support

IFTDM has a strong placement program, helping students secure opportunities with top companies. The institute’s industry connections provide access to some of the best job openings, giving you the support needed to jumpstart your career.

6. Flexible Learning Options

Whether you prefer online learning or a traditional classroom experience, IFTDM offers both. With two physical campuses located in Delhi & Noida, along with fully online programs, students across the country can benefit from this top-tier education.

7. Wide Range of Courses

IFTDM provides a diverse selection of courses, catering to different needs. Whether you’re looking for short-term certification programs or long-term comprehensive courses, IFTDM has options that suit various skill levels and career goals.

IFTDM is your gateway to mastering digital marketing, offering the tools, mentorship, and opportunities needed to excel in this ever-evolving field.

Read more about Digital Marketing Trends 2024

Top Digital Marketing Courses for Students After 12th Grade

In today’s digital-first world, having a strong foundation in digital marketing can open numerous doors. Whether you’re looking to start a career or enhance your existing skills, these courses from IFTDM are designed to equip you with the expertise needed to thrive in this dynamic field. Here are some of the top digital marketing courses available for students after 12th grade:

1. Master in Digital Marketing Course

The Master in Digital Marketing Course offered by IFTDM is designed to provide a comprehensive understanding of the digital marketing landscape. Crafted and taught by industry experts, this program spans four intensive months, offering a deep dive into essential topics like SEO, social media marketing, content strategy, email marketing, and much more. The course combines theoretical knowledge with practical application, ensuring you are fully prepared for success in today’s ever-evolving digital marketing industry.

2. Advanced Digital Marketing Course

IFTDM’s Advanced Digital Marketing Course is perfect for those looking to specialize further. This program includes four months of in-class training, followed by two months of on-the-job experience. You’ll get hands-on experience with tools and strategies while learning advanced concepts in SEO, SEM, social media, and data analytics. With its mix of theory and practice, this course equips you to excel in the field and make a real impact in your digital marketing career.

3. Professional in Digital Marketing Course

For students who want to focus on cutting-edge tools and technologies, the Professional in Digital Marketing Course is an ideal choice. This 6-month program places a special emphasis on AI & Automation, equipping you with the skills to navigate and excel in today’s fast-evolving digital marketing landscape. With intensive in-class training and real-world applications, you’ll gain the technical know-how and practical expertise needed to thrive in an increasingly automated world.

4. Social Media Marketing Course

Social media has become one of the most powerful tools in digital marketing, and IFTDM’s Social Media Marketing Course is designed to help you master this vital platform. You’ll learn how to create engaging content, run effective social media campaigns, and use advanced analytics to measure success. Whether it’s Facebook, Instagram, LinkedIn, or emerging platforms, this course will ensure you’re up to speed with the latest trends and strategies in social media marketing.

5. SEO Course

Search engine optimization (SEO) is the backbone of any successful digital marketing strategy. IFTDM’s SEO Course provides in-depth knowledge of how search engines work and teaches you strategies for improving website rankings, increasing organic traffic, and optimizing content for better visibility. With hands-on training in SEO tools, keyword research, link building, and on-page optimization, this course will help you develop the expertise to drive organic growth and visibility for any business.

Other Short-Term and Long-Term Courses

IFTDM also offers a wide range of other short-term and long-term courses tailored to suit different aspirations and learning goals. Whether you’re looking for quick certifications or deep dives into specific areas of digital marketing, you can choose from options like:

• SEO Bootcamp
• LinkedIn Marketing Bootcamp
• Facebook Ads
• Google Ads

With flexible course options, you can pick the program that aligns with your career goals and helps you succeed in the digital marketing world.

Pursuing a digital marketing course after 12th grade is a strategic move due to the sector’s rapid growth and diverse career opportunities. With the global digital advertising market expected to grow significantly and a high demand for skilled professionals, courses provide practical experience, competitive salaries, and continuous learning. Choosing the right course involves evaluating accreditation, curriculum, instructors, and flexibility. Institutions like IFTDM offer comprehensive, industry-recognized programs, including specialized SEO, social media, and advanced digital marketing courses.

FAQs: Digital Marketing Courses After 12th

1. Why should I consider a digital marketing course after 12th grade?

Digital marketing is a rapidly growing field with a high demand for skilled professionals globally and in India. Pursuing a course after 12th grade offers numerous benefits, including diverse career opportunities, practical skills, and competitive salaries. With the industry expanding significantly, it provides a robust platform for career growth and adaptability in a technology-driven world.

2. What is the salary potential for digital marketing professionals?

 Salaries for digital marketing roles vary based on location, experience, and specialization. In the U.S., digital marketing managers earn an average of $80,000 annually. In India, the salary for a digital marketing professional is goes upto ₹12 lakhs per annum, with the potential for higher earnings depending on experience and expertise.

3. Can I pursue a digital marketing course after completing 12th grade in arts?

Absolutely! Digital marketing courses are open to students from diverse educational backgrounds, including arts. The field values creativity, strategic thinking, and communication skills, which can be well-suited to an arts background. Many programs are designed to accommodate different educational backgrounds and provide foundational knowledge in digital marketing.

4. How do I choose the best digital marketing course?

 To choose the best course, consider the following factors:

• Accreditation & Recognition: Ensure the course is accredited or affiliated with reputable institutions.
• Curriculum: Look for comprehensive programs covering essential topics like SEO, social media, content marketing, and data analytics.
• Experienced Instructors: Choose courses led by industry professionals with practical experience.
• Industry Connections & Placement Support: Programs with strong industry ties can provide better placement opportunities.
• Flexibility and Learning Mode: Consider whether you prefer online, offline, or hybrid learning options.
• Course Fees: Evaluate the cost and return on investment in terms of career advancement and skill development.

5. What makes IFTDM a good choice for digital marketing education?

 IFTDM stands out for several reasons:

• 14+ Industry-Recognized Certifications: Gain valuable qualifications recognized in the industry.
• Comprehensive Curriculum: Covers all key aspects of digital marketing, including the latest trends in AI & Automation.
• Experienced Mentors: Learn from seasoned professionals with real-world experience.
• Practical Internship Opportunities: Includes a two-month internship for hands-on experience.
• Strong Placement Support: Offers robust placement assistance and industry connections.
• Flexible Learning Options: Provides both online and offline learning modes to suit various preferences.

6. What are the top digital marketing courses offered by IFTDM?

• Master in Digital Marketing Course: A four-month program covering essential digital marketing topics with a blend of theory and practical application.
• Advanced Digital Marketing Course: Includes four months of in-class training and two months of on-the-job experience.
• Professional in Digital Marketing Course: A six-month program focusing on AI & Automation with intensive training and real-world applications.
• Social Media Marketing Course: Focuses on creating effective social media strategies and content.
• SEO Course: Offers in-depth knowledge of SEO strategies, tools, and techniques.

7. What are some other courses available at IFTDM?

 IFTDM also provides a variety of short-term and long-term courses, including:

• SEO Bootcamp
• LinkedIn Marketing Bootcamp
• Facebook Ads
• Google Ads
• And more!

These courses cater to different learning goals and career aspirations.

8. What should I consider when evaluating digital marketing course fees?

When assessing course fees, consider the following:

• Course Content and Quality: Ensure the fee aligns with the quality and depth of the curriculum.
• Certification Value: Higher fees might be justified if the course offers valuable, industry-recognized certifications.
• Return on Investment: Evaluate potential career benefits, such as job placement support and salary growth, against the cost.

9. What should I consider when evaluating digital marketing course fees?

 When assessing course fees, consider the following:

• Course Content and Quality: Ensure the fee aligns with the quality and depth of the curriculum.
• Certification Value: Higher fees might be justified if the course offers valuable, industry-recognized certifications.
• Return on Investment: Evaluate potential career benefits, such as job placement support and salary growth, against the cost.

Choosing a course that offers a balance of quality education and cost-effectiveness is crucial for a worthwhile investment in your career.

How can I become a digital marketer after completing 12th grade in commerce?

If you’ve completed 12th grade in commerce, you’re well-positioned to enter the digital marketing field due to your understanding of business principles and market dynamics. Here’s how to get started:

1. Choose the Right Course: Enroll in a digital marketing course that covers essential areas such as SEO, social media, content marketing, and data analytics. Look for programs that provide practical experience and industry-recognized certifications.
2. Gain Practical Experience: Opt for courses that include internships or real-world projects. Practical experience is crucial for applying theoretical knowledge and building a portfolio.
3. Build Your Skills: Focus on developing skills relevant to digital marketing, such as analytics, content creation, and online advertising. Many courses offer hands-on training with tools and software used in the industry.
4. Stay Updated with Trends: Digital marketing is an ever-evolving field. Stay informed about the latest trends, technologies, and best practices through continuous learning and professional development.
5. Network with Professionals: Connect with industry professionals and join digital marketing communities to learn from their experiences and gain insights into the field.
6. Apply for Jobs or Internships: Start applying for entry-level positions or internships to gain experience and build your career in digital marketing.

With a commerce background, you can leverage your knowledge of business and finance to excel in digital marketing roles and drive effective marketing strategies.