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Get Introduced to the Basics of Marketing
Understand the importance of being a customer-centric brand
Identify the digital marketing channels, their capabilities, and the customer journey through the purchase funnel, along with the key metric at each stage
Understand the motivations of the customer in the buying process
Design Principles
Color Palette
User Interface (UI) and User Experience (UX) Design
Website Design
Graphic Design
Social Media Graphics
Identify and create the right types of content to achieve your marketing objectives.
Build a distribution plan through content calendar mapping channels and content.
Create a channel mix and content strategy
Build an integrated marketing strategy.
Understand the perspective of how the search algorithm works (Crawling, Indexing, Ranking).
Learn Optimizing Crawl Budget.
Develop knowledge of SEO tools such as Keyword Planner, Ubersuggest, SeoSitecheckup, etc.
Perform an SEO audit for a website to identify the gaps.
What is a conversion rate?
How to Calculate Conversion Rate?
Where to Implement a CRO Strategy
CRO Formulas
CRO Strategies
What is GenAI?
Application of GenAI in digital marketing
Content Creation In Digital Marketing
Marketing and Advanced AI
Our dear students, we welcome you to another wonderful academic session. Remember the road to success is continuous learning. Make the most of this session and you will be glad you did.
Our experienced mentors provide personalized guidance, helping you navigate challenges, identify opportunities.This transformative journey goes beyond conventional career paths, focusing on your individual strengths, passions, and aspirations.
This program is not just about climbing the corporate ladder; it's about creating a resilient and fulfilling career ecosystem that aligns with your values and aspirations. From cultivating your strengths to addressing challenges, we're committed to tending to every aspect of your professional journey.
At IFTDM, we seek individuals who are at ease with our principle and appreciate the value of dedication, and responsibility of doing the right thing always. If you have the zeal to strive for excellence without losing sight of the means being employed, IFTDM is the right place for you.
Executive Producer
Previouly worked with Infosys, Dabur, NMIMS | 15+ Years of Experience | MBA Graduate
Social Media Executive
Previously worked for ICICI, Policy Bazaar. Digiperform | 8 Years of Experience.
Content Writer
Previously worked for TCS | 12+ Years Experience | MBA from NMIMS. In this course
Video Producer
Previously worked for Reliance, Indian Oil, Tata Steel, Jio Creative Lab, Dare2Compete | PGDM in Marketing |
SEO Manager
Previously worked for The Economics Times, PhysicsWallah, upGrad, Simplilearn
Unlock the keys to your passion and success with us, as we specialize in cultivating innovative and creative minds, shaping a path to endless possibilities.
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info@iftdm.com
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