How many Core Modules are available in our Advanced Digital Marketing Course?
Table of Contents
In this blog, we’ll try to take you around some of the core modules of our Advanced Digital Marketing Course and explain how each of them aims at offering you a complete picture of the field of digital marketing.
In the world that continues to move more and more online, mastering digital marketing is not a mere preference; it has become a requirement. Since business organizations continue to use the internet to market their products directly to the consumer, digital marketers are in high demand. We are proud to design and deliver an Advanced Digital Marketing Course at IFTDM along with the prestigious Jamia Hamdard University. The objective of this course is to impart to you the knowledge and skills that will enable you thrive in the digital marketing environment.
Our course is available both online as well as offline and is a flexible encompassing course that teaches every aspect of digital marketing. With over 15 certifications and more than 50 advanced digital marketing tools it’s a full proof course to make you a pro in digital marketing.
Introduction to Advance Digital Marketing
Digital marketing is the foundation of almost all the business promotional techniques in the present digital world. It has indeed become one of the fastest-growing means by which companies communicate intimately with their customers. In the Introduction to Advanced Digital Marketing module, we give a brief description of what digital marketing is, historical developments, and the need for  Advanced Digital Marketing Courses in the current business world. You will learn about search engine and social media marketing, email marketing, content marketing and how these and other channels operate in accord with certain marketing goals.
Another great benefit of digital marketing as opposed to conventional marketing is that consumers can easily determine the quantity and quality of the market they get. Below this module, you will be provided with the information on the difference between traditional & digital marketing and the reasons for which companies can’t afford to ignore digital marketing tactics nowadays.
Fundamentals of Advance Digital Marketing Course
Whenever branching to a specialized area, it is important to learn and understand the basics. Most of our modules are quite brief; our Fundamentals of Digital Marketing Course module is intended to get you a strong grounding in the basics. This is important so as to be in a position to master how to classify the target market, which is of great importance in the development of the marketing strategies. This module also cover the process of how to define the specific marketing goals and objectives, identify and create specific buyer characters and mapping the consumers journey.
Keeping up with the latest trends and best practices is important in digital marketing. This module make sures that you get to know about current industry standards, enabling you to adapt to changes and apply strategies that deliver results.
Creative and Design Fundamentals
There is no doubt that advanced digital marketing is as much about creativity as anything else. As seen here, aesthetics and graphic design are some of the critical areas to consider since they will be the first aspect that will present the brand and the message it has to pass across to the intended target market. In the Creative and Design Fundamentals the basis for important design elements of balance, contrast, hierarchy, and color is built. It is necessary to understand all these principles for making proper and aesthetic branding for marketing in attracting the right audience towards your products.
In this module, you will be introduced to the common design tools and software that enable you to realize your ideas. Regardless of the kind of graphic content development for social media applications, websites and mobile applications, digital advertisements, and promotions, a grasp of these applications will add considerably to the director’s proficiency in the construction of professional and persuasive content.
Content Marketing and Strategy in Advance Digital Marketing course
In today’s digital world content is king. The Content marketing and Strategy module takes the learners through more detailed and technical understanding of content marketing & development. Here you will find out techniques for creating thoroughly useful and engaging content that would make your customers aware of your brand and lead them to your website.
The module focuses on the creation of a content marketing strategy that will work hand in hand with your overarching marketing objectives. You will also delve into the different formats to write the content such as blog articles, articles, infographics, videos, and social media posts; learn how to decide which format to use for conveying your message to your target audience. This is the knowledge you will gain by the end of this module to produce content that will rise above the noise.
Search Engine Optimization (SEO)
In the digital marketing ecosystem, visibility is key. Search Engine Optimization (SEO) in Advance Digital Marketing Course is a method of website and content promotion, which will help to take your site to the top of search engine ranking pages. This module brings to the understanding of how to improve the site ranking using efficient SEO.
Beginning with in-depth keyword research where you will discover how to find the right and accurate keywords and phrases that your targeted audience is searching for. You will proceed to learn On-page and Off-page search engine optimization techniques such as tags optimization, site speed, link building, and others. This module also stresses the monitoring and analysis of SEO performance so that better approaches can be adopted in the course of servicing customers.
Search Engine Marketing (SEM)
SEO is all about organic search while SEM makes it possible for you to harness the benefits of paid search advertising. The Search Engine Marketing (SEM)Â module aims to assist you in making and optimizing efficient SEM campaigns on search networks, such as Google Ads.
Moreover, you’ll discover how to apply paid search to its best advantage, getting a detailed view of the SEM auction process and helpful bidding tactics. Another area of concern in this module is display advertising because it takes your ads to more sites where the related content may be of interest to the customers apart from the search results page only.
Social Media Marketing (SMM)
Social media platforms play a critical role today by being the channels of engagement with the public and the place brands are created. The Social Media Marketing (SMM)Â module in Advance Digital Marketing Course gives you an understanding of how social media works and how to leverage them for your marketing advantage.
It will help understand how to produce powerful content that would capture the reader’s attention regardless of the platform – Facebook, Instagram, Twitter, and LinkedIn, among others. This module also covers how to make a profile on a social media site, the identification of business goals with proper social media analytics, and how to set social media advertising for its better performance.
Influencer Marketing
In this world of social media, influencers have become advocates of the brand and have the ability to influence their audience as well. The Influencer Marketing module covers how to; find relevant influencers within your niche, approach and effectively partner with influencers in the course of your business.
You will get to know how that creator culture and audience interests can be leveraged to create powerful influencer marketing programs. This module also touches on the subject of measuring return on investment of the influencer collaborations as much as these collaborations are valuable to your marketing strategies.
Email Marketing & WhatsApp Marketing
Email is still a powerful tool when it comes to customer relations and to fostering such relations. In the special module Email Marketing & WhatsApp Marketing, students will get to know how to work with email list building, effective creation of email campaigns, automation and much more.
This module also makes you aware of WhatsApp marketing, a new trend that focuses on direct and personalized marketing with the audience. additionally you will discover how to use whtsapp for specific marketing, to foster interaction and finally to generate leads and conversions through whtsapp.
Conversion Rate Optimization (CRO) in Advance Digital Marketing Course
By driving traffic to your website you win only half the battle; converting that traffic into leads or sales is the end goal. The Conversion Rate Optimization (CRO)Â module will teach you about how to optimize your website & its landing pages to maximize conversions.
In this module you’ll learn how to conduct A/B testing, analyze user behavior, and identify conversion difficulties. By using CRO strategies, you’ll enhance user experience and can drive higher conversion rates, leading to a growth in your return on investment (ROI).
GA4 and Data Interpretation
Data is the backbone of successful digital marketing strategy. The GA4 and Data Interpretation module provides you with the skills to track & analyze website traffic using Google Analytics 4 (GA4).
You’ll learn in our Advance Digital Marketing Course about key metrics and reports, helping you understand your audience and measure the performance of your campaigns. This module also covers the creation of custom dashboards to visualize data, enabling you to make data-driven decisions that optimize your marketing efforts and improve ROI.
Generative AI + AI Prompt
Artificial Intelligence (AI) is revolutionizing the marketing industry. The Generative AI + AI Prompt module explores the applications of AI in digital marketing, from content creation to personalization and automation.
You’ll learn how to use AI tools to generate creative ideas, write compelling content, and tailor marketing messages to individual customers. This module also addresses the ethical considerations and limitations of AI, ensuring you understand how to use these powerful tools responsibly.
Advance Digital marketing Course for Marketing Automation
Efficiency is key in digital marketing, and automation plays a crucial role in streamlining processes. The Marketing Automation module teaches you how to implement marketing automation tools to manage tasks such as email campaigns, social media scheduling, and lead nurturing.
You’ll learn how to set up automation workflows that save time and increase productivity, allowing you to focus on strategy and creative work. This module will help you harness the power of automation to drive conversions and achieve your marketing goals more efficiently.
Resume Building + LinkedIn Optimization + Internship
Your journey in digital marketing doesn’t end with gaining knowledge; it continues as you apply that knowledge in the real world. The Resume Building + LinkedIn Optimization + Internship module is designed to prepare you for the next steps in your career.
In our Advance Digital marketing Course you’ll learn how to craft a strong resume that highlights your digital marketing skills and experience, optimizing your LinkedIn profile to attract potential employers and recruiters. This module also includes interview preparation tips and guidance on securing internships, giving you the practical experience you need to succeed in the industry.
To conclude, the digital marketing landscape is vast and constantly evolving. At IFTDM, our Advanced Digital Marketing Course is designed to provide you with the comprehensive knowledge and practical skills needed to thrive in this dynamic field. By mastering the core modules outlined above, you’ll be well-equipped to navigate the complexities of digital marketing and drive success for your brand or business.
Whether you’re a beginner looking to start a career in digital marketing or a professional seeking to enhance your skills, our course offers the perfect blend of theoretical knowledge and hands-on experience. Enroll today and take the first step towards becoming a digital marketing expert.
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