Master in Digital Marketing Course in Delhi

Partner with Jamia Hamdard for Digital Success

The digital marketing landscape is fast-paced and ever-changing, requiring professionals to stay ahead of trends and tools. The Master in Digital Marketing course offered by IFTDM is a meticulously crafted program designed to give you an edge in this dynamic field. Spanning 4 intensive months, this course is led by industry experts who bring real-world insights to the classroom, ensuring you gain both in-depth knowledge and practical skills to excel in today’s competitive digital landscape.

The digital marketing panorama is booming! The worldwide marketplace is projected to hit a remarkable $786.2 billion by 2026, fueled by a non-stop increase at a rate of 13.9%. With mobile advertising set to claim 70% of ad spending by 2028, the demand for professional digital marketers is skyrocketing. Now is your turn to step right into a future-ready career packed with exciting challenges & countless opportunities.

For inquiries and admissions

Why Master in Digital Marketing is Essential in 2024?

The digital landscape is changing fast; make that very fast. Master in Digital Marketing skills have become a necessity and here is why:

All Aspects of Digital Marketing

The course in Master in Digital Marketing is an excellent opportunity to study the digital marketing ecosystem in detail. They have all the SEO and content marketing techniques, analytics, and effective social media marketing strategies that can help you be prepared for any marketing situation.

Industry-Driven Insights from Expert Instructors

Our course is delivered by industry experts who possess years of experience in the digital marketing niches. Everything is explained from a different angle to make sure that not only do you know the concepts but also how to implement them practically.

Intensive, Practical Training for Real-World Success

Over 4 months, you’ll engage in hands-on projects that mirror the challenges faced by today’s digital marketers. This practical approach ensures that by the end of the course, you’re not just knowledgeable but also fully equipped to implement your skills in the workplace.

Why We Lead as the Master in Digital Marketing Institute in Delhi?

Swot up in the modern field of digital with our Master in Digital Marketing Course Delhi. It features SEO, PPC, SMM as well as Content Marketing. Not a professional, well don’t worry it doesn’t matter we have something for all, even for a newbie. It will have practical training, live projects and most importantly things will be guided by industry experts. Our digital marketing institute permits the students and the working professionals to choose their own timings for learning and allows our mentors to work closely with each student and provides excellent placement support to build up the capabilities for success in the digital marketing industry.

Months
Course

Industry
expert trainers

industry based certification

easy payment
structure

Student Trained

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Total Session

0 +

Career Transform

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Hiring partner

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IFTDM in Action: Shaping the Future of Digital Marketing

Why Join IFTDM for a Master in Digital Marketing Course in Delhi?

IFTDM is renowned for its high-quality digital marketing education, and our Master in Digital Marketing course is a testament to this reputation. We offer a curriculum that is continuously updated to reflect the latest industry trends and technologies, ensuring that our students are always ahead of the curve.

When you join IFTDM, you’re choosing an institution that values practical learning as much as theoretical knowledge. Our industry-expert instructors provide personalized guidance, helping you to master the skills necessary for success in the digital marketing field. By choosing IFTDM, you’re setting yourself up for a bright future in digital marketing.

DIVE DEEP

INTO THE COURSE

Training Course Module

We are providing 50+ modules in our Master in Digital Marketing Course in Delhi.

Discover What Awaits You!

Welcome to the realm of education with IFTDM’s carefully selected and well-researched modules, and a wide range of videos that are available through our advanced Learning Management System. Get into detailed analyses that are beyond the normal routine which endows you with the ability to solve complex problems with ease. Thus, boasting over 32 uniquely designed modules, our courses are the embodiment of richness and substance that will make the learning process thrilling and unlike anything you’ve ever encountered!

1. Introduction to Digital Marketing

Overview of digital marketing
Why Every Business Needs Digital Marketing
History And Evolution Of Digital Marketing
Importance Of Digital Marketing In Today’s Day & Age
Understand different digital marketing channels

2. Fundamentals of Digital Marketing

What is Digital Marketing?
Understanding Channels in Digital Marketing
Identifying Target Audience Segments
Scope & Latest Trends in Digital Marketing
Setting Marketing Objectives
Creating a Buyer Persona
Careers and Jobs in Digital Marketing
Marketing Funnel & Customer Journey
Business Models & Competitor Research
How to Think Like a Pro Level Marketer
Developing a Value Proposition
Important Terms & Metrics in Digital Marketing
Understanding Media: Paid, Shared, Owned, and Earned
Overview of Digital Marketing Channels
Inorganic vs. Organic Marketing
Choosing the Right Channel Mix for Your Business

3. Creative and Design Fundamentals

Design Principles

Balance
Contrast
Hierarchy
Alignment
Repetition

Color Palette

Brand Consistency
Contrast and Readability
Psychological Impact
Accessibility

Size and Layout

Responsive Design
Whitespace
Font Size and Readability
Visual Hierarchy
User Interface (UI) and User Experience (UX) Design
Website Design
Graphic Design
Social Media Graphics
Email Design
Ad Design
Branding Design

4. Content Marketing and Strategy

Introduction to right types of content to achieve your marketing objectives
Description on distribution plan through content calendar mapping channels and content
Channel mix and content strategy
Get in-depth understanding of the 3 C’s of content creation
Learn the art of storytelling and understand the change in messaging style
Analyze Content Marketing metrics and reports

5. Search Engine Optimization(SEO)

What is Digital Marketing?
Understanding Channels in Digital Marketing
Identifying Target Audience Segments
Scope & Latest Trends in Digital Marketing
Setting Marketing Objectives
Creating a Buyer Persona
Careers and Jobs in Digital Marketing
Marketing Funnel & Customer Journey
Business Models & Competitor Research
How to Think Like a Pro Level Marketer
Developing a Value Proposition
Important Terms & Metrics in Digital Marketing
Understanding Media: Paid, Shared, Owned, and Earned
Overview of Digital Marketing Channels
Inorganic vs. Organic Marketing
Choosing the Right Channel Mix for Your Business

6. Search Engine Marketing

What is SEM?
Creation of Search Network Campaign
How Does the SEM Auction Work?
About different campaigns of an SEM campaign and how the ad auction works
Creation of Google display network

7. Social Media Marketing (SMM)

Social Media Marketing

Introduction to Social Media
Why Content is the foundation of SMM
Psychology of Social Sharing
Building Content That is Inherently Shareable

Social Media Optimization

Profile Optimization
Link Building
Audience Engagement
Sharing Integration
Analytics and Measurement
Types of Social Media Ads
Ad Creatives and Formats
Budgeting
Integration with Organic Content
Community Engagement

Online Reputation Management

Monitoring Online Mentions
Sentiment Analysis
Review Management
Crisis Management

8. Influencer Marketing

What is Influencer Marketing?
Influencer Marketing Statistics
An Influencer Marketing Campaign: Case Study
Influencer marketing agencies
Challenges within influencer marketing
Influencer categories
User-generated content creation

9. Email Marketing & WhatsApp Marketing

Role of email marketing, types of emails, email marketing objective
Build an automated email campaign (Drip Campaign)
Deliverability
Effective e-mail content
Customer acquisition strategies
Nurturing & Automation
Analysis and Measurement
Essential Insights for Successful WhatsApp Marketing
WhatsApp Marketing: Pros and Cons You Should Consider

10. Conversion Rate of Optimization

What is a conversion rate?
How to Calculate Conversion Rate?
Where to Implement a CRO Strategy
CRO Formulas
CRO Strategies

11. GA4 and Data Interpretation

Google Analytics Guide: Setup, Key Terms, Metrics, and Understanding Real-time Reports
Audience and Acquisition Report
Build custom dashboards for executive reporting and make decisions based on insights
Event creation & Goal setting
Understand traditional marketing analytics vs. Digital Marketing Analytics
Extract data and analyze reports from Google Analytics
Content performance analysis
Visitors analysis
Social media analytics
Actionable insights and digital analytics

12. Market Automation

What is Marketing Automation and Why is it Important?
SMS Automation
How Can I Use Marketing Automation to Increase Sales?
Marketing Automation Tools and Platforms
Marketing Automation Workflows
Marketing Automation for B2B & B2C
Automated Email Marketing Campaigns
WhatsApp and IVR Automation

Who Can Join Us for Master in Digital Marketing Course in Delhi?

The Master in Digital Marketing course is designed for individuals who are serious about building a career in digital marketing. Whether you’re a recent graduate looking to enter the field or a professional seeking to upgrade your skills, this course is tailored to meet your needs.

If you have a passion for digital marketing and a desire to learn from the best, this course is for you. Join IFTDM and become part of a community of learners who are committed to excellence and success in the digital marketing industry.

DIGITAL
MARKETING
FUNDAMENTALS

Get Introduced to the Basics of Marketing
Understand the importance of being a customer-centric brand
Identify the digital marketing channels, their capabilities, and the customer journey through the purchase funnel, along with the key metric at each stage

CREATIVE AND
DESIGN
FUNDAMENTALS

Design Principles
Color Palette
User Interface (UI) and User
Experience (UX) Design
Website Design
Graphic Design
Social Media Graphics

Content
Marketing and
Design Strategy

Identify and create the right types of content to achieve your marketing objectives.
Build a distribution plan through content calendar mapping channels and content.
Create a channel mix and content strategy
Build an integrated marketing strategy.

Search Engine
Optimization
(SEO)

Understand the perspective of how the search algorithm works (Crawling, Indexing, Ranking).
Learn Optimizing Crawl Budget.
Develop knowledge of SEO tools such as Keyword Planner, Ubersuggest, SeoSitecheckup, etc.

Social Media
Marketing
(SMM)

Introduction to Social Media
Why Content is the foundation of SMM
Psychology of Social Sharing
Building Content That is Inherently Shareable

Generative
AI
Integration

What is GenAI?
Application of GenAI in digital marketing
Content Creation In Digital Marketing
Marketing and Advanced AI

WORLD CLASS

MENTORS

Niraj Seth

EVP - Naukri.com
Analytics & Data Interpretation

Varun Tangri

Founder CEO - QueueBuster
Sales & Marketing

Saurabh Gupta

Founder -IFTDM, Garage Collective

Vivek Gour

Sr. VP- Business Development,LoveLocal
Digital sales

Gautam Duggal

Founder & CEO Leasing Monk
Digital Strategy

Anjali Chauhan

Co-founder/Director- IFTDM, Garage Collective

Abhishek Misra

Program Director , IFTDM

Rakesh Joshi

Freelance Amazon Growth Expert
E-Commerce

Vivek Sagar Srivastava

Founder & CEO HopeQure
Fintech

Ankoor Dasguupta

Marketing Practitioner, CMO Council Member
Marketing Communication

Alokedeep Singh

Ex-Country Head Digital, HSBC | Founder TataCliQ

Rituraj Bidwai

Generative AI Consultant, Rituraj Bidwai Enterprises
Generative AI and Marketing Technology

Udit Pandey

AVP- Sales-Infomo Global Limited
Digital Media Sales, AI/ML Integration

Saurabh Gaur

Revenue Head- ILN, Mensa Brands
Digital Sales

Ankit Shard

AVP(E-Commerce) - IDAM House of Brands
Content marketing & Strategy

Rahul Gupta

Marketing Lead - Jio Things Limited
Content marketing & Strategy

Sandeep Jaiswal

Group Head Media - Essence Mediacom
Content Marketing & Strategy

Anjanjyot

Group Head Social Media, Garage Collective

Tools Bundled

In Our Digital Marketing Course

GET PERSONALIZED

COUNSELLING FOR

YOUR CAREER

IFTDM:

Education Aligned with

Digital Marketing's

Evolution

Experience

the power of IFTDM –

where digital expertise meets

career transformation!

Join IFTDM community of 4000+ students

Anjanjyot

Executive Producer

Previouly worked with Infosys, Dabur, NMIMS | 15+ Years of Experience | MBA Graduate

Priyansha Sinha

Social Media Executive

Previously worked for ICICI, Policy Bazaar. Digiperform | 8 Years of Experience.

Jay Singh Thakur

Content Writer

Previously worked for TCS | 12+ Years Experience | MBA from NMIMS. In this course

Deepanshu Kanojiya

Video Producer

Previously worked for Reliance, Indian Oil, Tata Steel, Jio Creative Lab, Dare2Compete | PGDM in Marketing |

Ankuj Kumar

SEO Manager

Previously worked for The Economics Times, PhysicsWallah, upGrad, Simplilearn

STILL CONFUSED ?

WHAT TO DO NEXT?

DON'T WORRY.

WE GOT YOU COVERED!

Get Started

Unlock your potential! With the Indian digital marketing industry set to soar to $160 billion by 2025, there’s never been a better time to carve your path to success. Let’s embrace continuous growth and seize the opportunities that lie ahead. Your journey to a brighter future begins now!

Limited Seats Available
Enroll Now and Secure Your Future!

At IFTDM, we offer a comprehensive Digital Marketing Course in Delhi designed to equip you with the skills and knowledge needed to excel in the digital landscape.

Full Programs

Quick Links

Our Policies

Contact us

3rd floor, B-70, sector 67 Noida 201301

Prefunction Room, Central Library, Jamia Hamdard University, Hamdard Nagar, New Delhi

+91 8960221222

info@iftdm.com

Master in Digital Marketing Course in Delhi

Partner with Jamia Hamdard for Digital Success

For inquiries and admissions

Why Master in Digital Marketing is Essential in 2024?

All Aspects of Digital Marketing

Industry-Driven Insights from Expert Instructors

Intensive, Practical Training for Real-World Success

Why We Lead as the Master in Digital Marketing Institute in Delhi?

Months Course

Industry expert trainers

industry based certification

easy payment structure

Experienced Trainers

20+ Training Partners

24*7 Integrated Learning

50+ Tools

100% on job training

Access to World Class Mentors

Advanced Certifications

Doubt Clearing Session

IFTDM in Action: Shaping the Future of Digital Marketing

Why Join IFTDM for a Master in Digital Marketing Course in Delhi?

DIVE DEEP

INTO THE COURSE

Training Course Module

Discover What Awaits You!

Who Can Join Us for Master in Digital Marketing Course in Delhi?

DIGITAL MARKETING FUNDAMENTALS

CREATIVE AND DESIGN FUNDAMENTALS

Content Marketing and Design Strategy

Search Engine Optimization (SEO)

Social Media Marketing(SMM)

Generative AI Integration

Our Instructor Experts

WORLD CLASS

MENTORS

Niraj Seth

Varun Tangri

Saurabh Gupta

Vivek Gour

Gautam Duggal

Anjali Chauhan

Abhishek Misra

Rakesh Joshi

Vivek Sagar Srivastava

Ankoor Dasguupta

Alokedeep Singh

Rituraj Bidwai

Udit Pandey

Saurabh Gaur

Ankit Shard

Rahul Gupta

Sandeep Jaiswal

Anjanjyot

Tools Bundled

In Our Digital Marketing Course

GET PERSONALIZED

COUNSELLING FOR

YOUR CAREER

Digital Evolution

IFTDM:

Education Aligned with

Digital Marketing's

Evolution

Experience

the power of IFTDM –

where digital expertise meets

career transformation!

Join IFTDM community of 4000+ students

STILL CONFUSED ?

WHAT TO DO NEXT?

DON'T WORRY.

WE GOT YOU COVERED!

Get Started

Limited Seats Available Enroll Now and Secure Your Future!

Full Programs

Quick Links

Our Policies

Contact us

Congratulations ! For Taking Next Step

Months
Course

Industry
expert trainers

easy payment
structure

Experienced
Trainers

20+ Training
Partners

24*7 Integrated
Learning

100% on
job training

Access to World
Class Mentors

Advanced
Certifications

Doubt Clearing
Session

DIGITAL
MARKETING
FUNDAMENTALS

CREATIVE AND
DESIGN
FUNDAMENTALS

Content
Marketing and
Design Strategy

Search Engine
Optimization
(SEO)

Social Media
Marketing
(SMM)

Generative
AI
Integration

Limited Seats Available
Enroll Now and Secure Your Future!

Congratulations !
For Taking Next Step

Congratulations !
For Taking First Step

Congratulations !
For Taking First Step

Congratulations !
For Taking First Step