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Professional in Digital Marketing Course in Delhi

Partner with Jamia Hamdard for Digital Success

In the fast-growing digital era, it is therefore important to be in tune with the latest trends. The Professional in Digital Marketing is a 6 months immersive course aimed at providing you with the skills you need to be at an advanced level, with a specific focus on AI & Automation. Whether you are a marketing beginner or a marketer seeking to gain further knowledge, this course underlines the depth and practice needed to succeed in the dynamically evolving marketing market.

The digital marketing panorama is booming! The worldwide marketplace is projected to hit a remarkable $786.2 billion by 2026, fueled by a non-stop increase at a rate of 13.9%. With mobile advertising set to claim 70% of ad spending by 2028, the demand for professional digital marketers is skyrocketing. Now is your turn to step right into a future-ready career packed with exciting challenges & countless opportunities.

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Why Professional in Digital Marketing is Essential in 2024?

The digital landscape is changing fast; make that very fast. Professional in Digital Marketing skills have become a necessity and here is why:

Advance Digital Marketing Course in Delhi

Cutting-edge curriculum with AI & Automation Focus

The Digital marketing space is highly automated through the use of Artificial Intelligence. These critical areas are covered in this course to make sure you do not just learn the concepts but the tools and technologies that are defining the edge of future in marketing.

Digital Marketing course in Delhi

Hands-on experience with Real-World Projects

Experiential learning is central to our teaching & learning educational model. The classes are highly intensive and are accompanied by real-life assignments so that students can practice what they learn in this course and be more confident enough to face any digital marketing concern.

AI and Automation course in Delhi

Stay Ahead in a Competitive Job Market

The complexity of digital marketing means that talents with skills in the use of AI & Automation professionals are always in demand. This course aims to prepare you for the job market and provide you with the most relevant tactics and instruments that would be appreciated by employers.

Why We Lead as the Professional Digital Marketing Institute in Delhi?

Swot up in the modern field of digital with our Professional Digital Marketing Course Delhi. It features SEO, PPC, SMM as well as Content Marketing. Not a professional, well don’t worry it doesn’t matter we have something for all, even for a newbie. It will have practical training, live projects and most importantly things will be guided by industry experts. Our digital marketing institute permits the students and the working professionals to choose their own timings for learning and allows our mentors to work closely with each student and provides excellent placement support to build up the capabilities for success in the digital marketing industry.

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Grow with Professional in Digital Marketing Training Institute in Delhi

Advance your career with our Best Digital Marketing Training Institute in Delhi. Our course is specifically designed for those individuals who want to obtain the comprehensive knowledge about SEO and PPC, master effective advertising campaigns, learn the most progressive strategies of social media and content marketing. The trainers are highly skilled and teach real-life scenarios and use projects from actual companies, so it prepares students for the real world.

Our institute offers flexible class schedules and comprehensive resources to support your learning journey. Enroll in the Professional Digital Marketing course in Delhi and unlock new career opportunities in the fast-growing field of digital marketing.

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Exprienced Digital marketer

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Trainers

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Partners

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24*7 Integrated
Learning

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50+ Tools

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100% on
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World class digital marketing mentor

Access to World
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IFTDM in Action: Shaping the Future of Digital Marketing

Why Join IFTDM for a Professional in Digital Marketing Course in Delhi?

IFTDM stands out as a premier institute for digital marketing education in Delhi. Our Professional in Digital Marketing course is unique in its emphasis on AI and automation, areas that are reshaping the industry. By joining IFTDM, you’re not just learning digital marketing; you’re mastering the tools of tomorrow’s marketers.

At IFTDM, we believe in delivering quality education that is aligned with industry needs. Our curriculum is continuously updated to reflect the latest trends, and our state-of-the-art facilities provide an ideal environment for learning. By choosing IFTDM, you’re investing in a future-proof career.

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Training Course Module

We are providing 50+ modules in our Professional in Digital Marketing Course in Delhi.

Discover What Awaits You!

Welcome to the realm of education with IFTDM’s carefully selected and well-researched modules, and a wide range of videos that are available through our advanced Learning Management System. Get into detailed analyses that are beyond the normal routine which endows you with the ability to solve complex problems with ease. Thus, boasting over 32 uniquely designed modules, our courses are the embodiment of richness and substance that will make the learning process thrilling and unlike anything you’ve ever encountered!

  • Overview of digital marketing
  • Why Every Business Needs Digital Marketing
  • History And Evolution Of Digital Marketing
  • Importance Of Digital Marketing In Today’s Day & Age
  • Understand different digital marketing channels
  • What is Digital Marketing?
  • Understanding Channels in Digital Marketing
  • Identifying Target Audience Segments
  • Scope & Latest Trends in Digital Marketing
  • Setting Marketing Objectives
  • Creating a Buyer Persona
  • Careers and Jobs in Digital Marketing
  • Marketing Funnel & Customer Journey
  • Business Models & Competitor Research
  • How to Think Like a Pro Level Marketer
  • Developing a Value Proposition
  • Important Terms & Metrics in Digital Marketing
  • Understanding Media: Paid, Shared, Owned, and Earned
  • Overview of Digital Marketing Channels
  • Inorganic vs. Organic Marketing
  • Choosing the Right Channel Mix for Your Business
  • Design Principles
  1. Balance
  2. Contrast
  3. Hierarchy
  4. Alignment
  5. Repetition
  • Color Palette
  1. Brand Consistency
  2. Contrast and Readability
  3. Psychological Impact
  4. Accessibility
  • Size and Layout
  1. Responsive Design
  2. Whitespace
  3. Font Size and Readability
  4. Visual Hierarchy
  5. User Interface (UI) and User Experience (UX) Design
  6. Website Design
  7. Graphic Design
  8. Social Media Graphics
  9. Email Design
  10. Ad Design
  11. Branding Design
  • Introduction to right types of content to achieve your marketing objectives
  • Description on distribution plan through content calendar mapping channels and content
  • Channel mix and content strategy
  • Get in-depth understanding of the 3 C’s of content creation
  • Learn the art of storytelling and understand the change in messaging style
  • Analyze Content Marketing metrics and reports
  • What is Digital Marketing?
  • Understanding Channels in Digital Marketing
  • Identifying Target Audience Segments
  • Scope & Latest Trends in Digital Marketing
  • Setting Marketing Objectives
  • Creating a Buyer Persona
  • Careers and Jobs in Digital Marketing
  • Marketing Funnel & Customer Journey
  • Business Models & Competitor Research
  • How to Think Like a Pro Level Marketer
  • Developing a Value Proposition
  • Important Terms & Metrics in Digital Marketing
  • Understanding Media: Paid, Shared, Owned, and Earned
  • Overview of Digital Marketing Channels
  • Inorganic vs. Organic Marketing
  • Choosing the Right Channel Mix for Your Business
  • What is SEM?
  • Creation of Search Network Campaign
  • How Does the SEM Auction Work?
  • About different campaigns of an SEM campaign and how the ad auction works
  • Creation of Google display network
Social Media Marketing
  • Introduction to Social Media
  • Why Content is the foundation of SMM
  • Psychology of Social Sharing
  • Building Content That is Inherently Shareable
Social Media Optimization
  • Profile Optimization
  • Link Building
  • Audience Engagement
  • Sharing Integration
  • Analytics and Measurement
  • Types of Social Media Ads
  • Ad Creatives and Formats
  • Budgeting
  • Integration with Organic Content
  • Community Engagement
Online Reputation Management
  • Monitoring Online Mentions
  • Sentiment Analysis
  • Review Management
  • Crisis Management
  • What is Influencer Marketing?
  • Influencer Marketing Statistics
  • An Influencer Marketing Campaign: Case Study
  • Influencer marketing agencies
  • Challenges within influencer marketing
  • Influencer categories
  • User-generated content creation
  • Role of email marketing, types of emails, email marketing objective
  • Build an automated email campaign (Drip Campaign)
  • Deliverability
  • Effective e-mail content
  • Customer acquisition strategies
  • Nurturing & Automation
  • Analysis and Measurement
  • Essential Insights for Successful WhatsApp Marketing
  • WhatsApp Marketing: Pros and Cons You Should Consider
  • What is a conversion rate?
  • How to Calculate Conversion Rate?
  • Where to Implement a CRO Strategy
  • CRO Formulas
  • CRO Strategies
  • Google Analytics Guide: Setup, Key Terms, Metrics, and Understanding Real-time Reports
  • Audience and Acquisition Report
  • Build custom dashboards for executive reporting and make decisions based on insights
  • Event creation & Goal setting
  • Understand traditional marketing analytics vs. Digital Marketing Analytics
  • Extract data and analyze reports from Google Analytics
  • Content performance analysis
  • Visitors analysis
  • Social media analytics
  • Actionable insights and digital analytics
  • What is GenAI?
  • Application of GenAI in digital marketing
  • Personalized and Prompt Engineering
  1. Explain the principles of personalization in marketing and the role that generative AI plays in it
  2. Explore the various applications of AI in digital marketing with the help of industry campaigns
  3. Apply prompt engineering techniques to generate targeted and personalized marketing content
  4. Evaluate and optimize prompts to achieve the desired output
  5. Explain the key challenges and limitations associated with the use of generative AI in marketing
  6. Critically evaluate how Generative AI will change the overall industry landscape in digital marketing
  • Content Creation In Digital Marketing
  1. Explore the role of AI in content creation and curation
  2. Generate ideas and enhance creativity using AI tools
  3. Generate text, image, audio and video content using AI tools and techniques for your website, social media, email, search and paid channels
  • Marketing and Advanced AI
  1. Analyze and visualize data using AI tools
  2. Explore the variety of advanced plug-ins and their use cases that can be linked with AI
  3. Identify the touchpoints in the customer journey where AI can make an impact
  4. Build a customer support chatbot to enhance customer satisfaction
  5. Create slack bots and automate workflows to increase work efficiency
  • What is Marketing Automation and Why is it Important?
  • SMS Automation
  • How Can I Use Marketing Automation to Increase Sales?
  • Marketing Automation Tools and Platforms
  • Marketing Automation Workflows
  • Marketing Automation for B2B & B2C
  • Automated Email Marketing Campaigns
  • WhatsApp and IVR Automation
  • Resume Building
  • Resume Overview
  • LinkedIn Profile Optimization
  • Interview Preparation
  • Internship Offer

Who Can Join Us for Advanced Digital Marketing Course in Delhi

Our Professional Digital Marketing Course in Delhi is designed for anyone looking to enhance their digital marketing skills and advance their career. Whether you are a recent graduate aiming to enter the digital marketing field, a working professional seeking to upgrade your skills, an entrepreneur wanting to grow your business online, or a marketing enthusiast eager to stay updated with the latest trends, this course is perfect for you.

With a focus on hands-on learning and practical application, our course accommodates learners from various backgrounds and experience levels, providing the tools and knowledge needed to excel in today’s digital landscape. Join us and take the first step towards mastering digital marketing!

DIGITAL
MARKETING
FUNDAMENTALS

  • Get Introduced to the Basics of Marketing
  • Understand the importance of being a customer-centric brand
  • Identify the digital marketing channels, their capabilities, and the customer journey through the purchase funnel, along with the key metric at each stage

CREATIVE AND
DESIGN
FUNDAMENTALS

  • Design Principles
  • Color Palette
  • User Interface (UI) and User
  • Experience (UX) Design
  • Website Design
  • Graphic Design
  • Social Media Graphics

Content
Marketing and
Design Strategy

  • Identify and create the right types of content to achieve your marketing objectives.
  • Build a distribution plan through content calendar mapping channels and content.
  • Create a channel mix and content strategy
  • Build an integrated marketing strategy.

Search Engine
Optimization
(SEO)

  • Understand the perspective of how the search algorithm works (Crawling, Indexing, Ranking).
  • Learn Optimizing Crawl Budget.
  • Develop knowledge of SEO tools such as Keyword Planner, Ubersuggest, SeoSitecheckup, etc.

Social Media
Marketing
(SMM)

  • Introduction to Social Media
  • Why Content is the foundation of SMM
  • Psychology of Social Sharing
  • Building Content That is Inherently Shareable

Generative
AI
Integration

  • What is GenAI?
  • Application of GenAI in digital marketing
  • Content Creation In Digital Marketing
  • Marketing and Advanced AI
View More

Our Instructor Experts

WORLD CLASS

MENTORS

Niraj Seth

EVP - Naukri.com
Analytics & Data Interpretation

Varun Tangri

Founder CEO - QueueBuster
Sales & Marketing

Saurabh Gupta

Founder -IFTDM, Garage Collective

Vivek Gour

Sr. VP- Business Development,LoveLocal
Digital sales

Gautam Duggal

Founder & CEO Leasing Monk
Digital Strategy

Anjali Chauhan

Co-founder/Director- IFTDM, Garage Collective

Abhishek Misra

Program Director , IFTDM

Rakesh Joshi

Freelance Amazon Growth Expert
E-Commerce

Vivek Sagar Srivastava

Founder & CEO HopeQure
Fintech

Ankoor Dasguupta

Marketing Practitioner, CMO Council Member
Marketing Communication

Alokedeep Singh

Ex-Country Head Digital, HSBC | Founder TataCliQ

Rituraj Bidwai

Generative AI Consultant, Rituraj Bidwai Enterprises
Generative AI and Marketing Technology

Udit Pandey

AVP- Sales-Infomo Global Limited
Digital Media Sales, AI/ML Integration

Saurabh Gaur

Revenue Head- ILN, Mensa Brands
Digital Sales

Ankit Shard

AVP(E-Commerce) - IDAM House of Brands
Content marketing & Strategy

Rahul Gupta

Marketing Lead - Jio Things Limited
Content marketing & Strategy

Sandeep Jaiswal

Group Head Media - Essence Mediacom
Content Marketing & Strategy

Anjanjyot

Group Head Social Media, Garage Collective

Tools Bundled

In Our Digital Marketing Course

hootsuite
mailchimp
moz
openai
shopify
ubersugget
wix-2
sprout (1)
semrush (1)
buffer
dall
buzzsumo
ahrefs
adobe

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YOUR CAREER

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Digital Evolution

IFTDM:

Education Aligned with

Digital Marketing's

Evolution

Technology COURSE
Digital marketing Mentorship
Digital marketing Hands-on learning
Skill Development in Digital Marketing

Experience

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Join IFTDM community of 4000+ students

    Anjanjyot
    Anjanjyot

    Executive Producer

    Previouly worked with Infosys, Dabur, NMIMS | 15+ Years of Experience | MBA Graduate

      Priyansha Sinha
      Priyansha Sinha

      Social Media Executive

      Previously worked for ICICI, Policy Bazaar. Digiperform | 8 Years of Experience.

        Jay Singh Thakur
        Jay Singh Thakur

        Content Writer

        Previously worked for TCS | 12+ Years Experience | MBA from NMIMS. In this course

          Deepanshu Kanojiya
          Deepanshu Kanojiya

          Video Producer

          Previously worked for Reliance, Indian Oil, Tata Steel, Jio Creative Lab, Dare2Compete | PGDM in Marketing |

            Ankuj Kumar

            SEO Manager

            Previously worked for The Economics Times, PhysicsWallah, upGrad, Simplilearn

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            Unlock your potential! With the Indian digital marketing industry set to soar to $160 billion by 2025, there’s never been a better time to carve your path to success. Let’s embrace continuous growth and seize the opportunities that lie ahead. Your journey to a brighter future begins now!


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              At IFTDM, we offer a comprehensive Digital Marketing Course in Delhi designed to equip you with the skills and knowledge needed to excel in the digital landscape.

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